Issue price
₹424
Listing price
₹624
+47.17%
Current price
₹714.35
+68.48%
Subscribed
103.3x
Issue size
₹500 Cr
Listed on
23 Sep 2026

IPO timeline

  1. Opens
    16 SepWed
  2. Closes
    18 SepFri
  3. Allotment
    21 SepMon
  4. Refunds
    22 SepTue
  5. Demat credit
    22 SepTue
  6. Listing
    23 SepWed

Issue details

Price band
₹403 – ₹424 per share
Issue size
₹500 Cr
Fresh issue
Not available
Offer for sale
Not available
Issue type
Fresh capital cum OFS
Face value
₹10 per share
Lot size
35 shares
Minimum investment
₹14,840
Listing on
BSE, NSE
Exchange code
SSRETAIL · 7975

This issue combines a fresh issue and an offer for sale. The amounts for each part are not available in our data; see the offer document for the split.

Lot size and investment

ApplicationLotsSharesAmount
Retail (Min)135₹14,840
Retail (Max)13455₹1,92,920
S-HNI (Min)14490₹2,07,760
B-HNI (Min)682,380₹10,09,120

Reservation

QIB
Not more than 50% of the Net Offer
Retail
Not less than 35% of the Net Offer
NII
Not less than 15% of the Net Offer

Allotment status

Registrar: KFin Technologies Limited

The allotment for this IPO is final. Check whether you received shares on the registrar's website using your PAN, application number or demat account (DP / Client ID).

Check allotment on KFin Technologies
  1. 1Open the registrar's allotment page and select this IPO from the list.
  2. 2Enter your PAN, application number or DP / Client ID.
  3. 3Submit to see the number of shares allotted, if any.
Basis of allotment
21 Sep 2026
Refunds initiated
22 Sep 2026
Shares credited to demat
22 Sep 2026
Listing
23 Sep 2026
Basis of allotment document

Grey market premium (GMP)

Updated 23 Sep 2026, 08:24 AM IST
Current GMP
₹160
+37.74%
Estimated listing price
₹584
Issue price ₹424
Highest
₹160
23 Sep
Lowest
₹30
10 Sep

GMP by day (₹ per share)

Day-wise GMP table
DateGMPPremiumEst. listing
23 Sep 2026₹160+37.74%₹584
22 Sep 2026₹156+36.79%₹580
21 Sep 2026₹148+34.91%₹572
20 Sep 2026₹147+34.67%₹571
19 Sep 2026₹147+34.67%₹571
18 Sep 2026₹145+34.20%₹569
17 Sep 2026₹137+32.31%₹561
16 Sep 2026₹90+21.23%₹514
15 Sep 2026₹128+30.19%₹552
14 Sep 2026₹140+33.02%₹564
13 Sep 2026₹120+28.30%₹544
12 Sep 2026₹106+25.00%₹530
11 Sep 2026₹100+23.58%₹524
10 Sep 2026₹30+7.08%₹454
Subject to sauda
₹4,300 retail · ₹60,200 HNI

GMP is an unofficial indicator from an unregulated market. It is shown for information only and is not a prediction of the listing price or a recommendation to apply.

Subscription status

Updated 23 Sep 2026, 06:30 PM IST
Overall subscription
103.3x
Fully subscribed · 40,26,391 applications
  • QIB203.61x
  • NII (HNI)143.32x
  • Retail36.36x
  • Employee2.69x
CategoryShares offeredShares bid forSubscribed
Qualified Institutional Buyers (QIB)24,21,83449,30,99,775203.61x
Non-Institutional Investors (NII)18,16,37726,03,27,515143.32x
bNII — bids above ₹10 Lakh12,10,91818,99,79,440156.89x
sNII — bids ₹2 Lakh to ₹10 Lakh6,05,4597,03,48,075116.19x
Retail Individual Investors (RII)42,38,21315,41,18,47536.36x
Employee3,17,4608,53,2302.69x
Total87,93,88490,83,98,995103.3x

Financials

Amounts in Rs. Crore
P/E Ratio
53.2
EPS (₹)
7.97
RoE
30.60%
RoCE
29.30%
RoNW
32.60%
PAT Margin
2.52%
EBITDA Margin
5.32%
Debt / Equity
0.70
NAV (₹)
34.33

Separate pre- and post-issue P/E are not available for this IPO; the P/E shown is as disclosed for the issue.

Period ended31 Mar 202631 Mar 202531 Mar 2024
Assets575.42389.44278.25
Total Income2,352.851,599.961,208.04
Profit After Tax59.2839.8626.65
EBITDA125.1580.4456.50
NET Worth225.71141.37101.51
Reserves and Surplus159.59128.1888.52
Total Borrowing162.59125.36110.43
CompanyIssue sizeP/ERoNWPAT marginSubscribedListing gain
SS Retail
This IPO
₹500 Cr53.232.60%2.52%103.3x+47.17%
Acevector
Mainboard · Closed
₹420 Cr-ve-59.54%—4.93x—
Purple Style Labs
Mainboard · listed 7 Sep 2026
₹680 Cr-ve-160.33%-51.16%1.29x-6.96%
Rentomojo
Mainboard · listed 17 Sep 2026
₹1,255.57 Cr40.7343.51%26.95%72.88x+19.42%
Wakefit Innovations
Mainboard · listed 12 Dec 2025
₹1,288.89 Cr-162.47x6.72 to -7.13%35.5%2.52x0.00%
Meesho
Mainboard · listed 10 Dec 2025
₹5,421.2 Cr-19.12-347%-41.36%79.03x0.00%
Maharaja & Speedex India
SME · listed 18 Sep 2026
₹80.13 Cr—68.03%5.95%30.21x+34.41%

Peers are other recent IPOs from the same industry, closest in issue size. Ratios are as disclosed at the time of each issue. This is not the listed-peer table from the offer document.

About SS Retail

SS Retail Ltd was started in June 2016. It runs a multi-brand retail chain selling mobile phones, accessories and other electronic items. Its focus is on Tier II and Tier III and smaller cities rather than the metros. It sells under its own store brands, SS Mobile, Mobile Exchange Wala and The Mobile Space, and runs them through a mix of formats. Some stores are owned and operated by the company itself, and others are run by franchisees, which lets it expand into regional markets using local partners without putting up all the capital. Its products include new mobile phones, pre-owned smartphones, accessories, televisions, laptops and tablets. It also sells services alongside, such as mobile protection plans, EMI facilities, anti-theft software and mobile recharge. As on 31 March 2026 it operated 503 stores across 215 cities covering about 2,41,365 square feet, and by 31 July 2026 this had grown to 536 stores covering about 2,60,597 square feet. During FY2026 it bought a 51.04% stake in Olineo Nexus India Private Limited, which added 34 stores. As on 31 March 2026 the company had 689 permanent employees.

Strengths

  • Sales have almost doubled in two years, from Rs 1,208.04 crore in FY2024 to Rs 1,599.96 crore in FY2025 and Rs 2,352.85 crore in FY2026.
  • Profit has more than doubled over the same period, from Rs 26.65 crore to Rs 59.28 crore.
  • EBITDA has grown from Rs 56.50 crore in FY2024 to Rs 125.15 crore in FY2026.
  • Return ratios are strong, with RoNW of 32.60% and RoCE of 29.30%.
  • The store network is large and still growing, from 503 stores across 215 cities in March 2026 to 536 stores by July 2026.
  • Using a mix of company owned and franchisee run stores lets it expand without funding every store itself.
  • It sells services alongside the handsets, including protection plans, EMI, anti-theft software and recharge, which earn better than the phone itself.
  • Focusing on Tier II and Tier III cities puts it where organised mobile retail is still expanding rather than in saturated metro markets.

Risks

  • This is by far the most expensive issue in the current batch on earnings, at about 53.2 times on an EPS of Rs 7.97.
  • The profit margin is very thin at 2.52%. Mobile retail is a low margin trade where the handset cost is almost the whole selling price.
  • Very little of the money goes into growth. Rs 416.53 crore of the Rs 500.75 crore issue goes into working capital, that is stock, and only Rs 12.45 crore into fit-outs for new stores.
  • Borrowing has risen every year, from Rs 110.43 crore in FY2024 to Rs 162.59 crore in FY2026.
  • The post issue promoter holding is not stated in the data available to us, so the extent of dilution is not clear.
  • Competition is severe, from online sellers such as Amazon and Flipkart, from brand exclusive stores and from large national electronics chains.
  • Sales depend on handset launch cycles and on consumer financing schemes, both of which are outside the company's control.
  • The 51.04% acquisition of Olineo Nexus was made only during FY2026, so that part of the network is newly integrated and unproven.
  • This is a fresh issue combined with an offer for sale, so a part of the money goes to the selling shareholders and not to the company.

Objects of the issue

  1. Funding capital expenditure for Fit Outs towards setting up of new stores in Fiscal 2027 and Fiscal 2028₹12.45 Cr
  2. Part funding of the incremental working capital requirements of Company₹416.53 Cr
  3. General Corporate Purposes

Promoters and shareholding

Siddharth Gunvant Shah, Deepa Siddharth Shah, Harshal Kishor Parekh and Bhavini Harshal Parekh

Promoter holding, pre-issue
75.74%
Promoter holding, post-issue
—

Anchor investors

22 investors · ₹146.38 Cr raised
InvestorShares allottedAmount% of anchor book
MAGNUM EQUITY EX-TOP 100 LONG SHORT FUND4,12,736₹17.5 Cr11.95%
ICICI PRUDENTIAL ACTIVE MOMENTUM FUND3,53,780₹15 Cr10.25%
KOTAK CONSUMPTION FUND2,12,275₹9 Cr6.15%
KOTAK SERVICES FUND82,565₹3.5 Cr2.39%
AXIS SERVICES OPPORTUNITIES FUND2,34,080₹9.92 Cr6.78%
WHITEOAK CAPITAL ELSS TAX SAVER FUND23,590₹1 Cr0.68%
WHITEOAK CAPITAL MULTI CAP FUND1,06,120₹4.5 Cr3.07%
WHITEOAK CAPITAL CONSUMPTION OPPORTUNITIES FUND23,590₹1 Cr0.68%
WHITEOAK CAPITAL EQUITY SAVINGS FUND5,880₹0.25 Cr0.17%
WHITEOAK CAPITAL BALANCED HYBRID FUND35,385₹1.5 Cr1.02%
WHITEOAK CAPITAL AGGRESSIVE HYBRID FUND35,385₹1.5 Cr1.02%
WHITEOAK CAPITAL BALANCED ADVANTAGE FUND47,180₹2 Cr1.37%
MOTILAL OSWAL CONSUMPTION FUND2,18,157₹9.25 Cr6.32%
BANDHAN MIDCAP FUND2,34,080₹9.92 Cr6.78%
MIRAE ASSET GREAT CONSUMER FUND2,34,080₹9.92 Cr6.78%
TATA INDIA CONSUMER FUND2,34,080₹9.92 Cr6.78%
INVESCO INDIA ELSS TAX SAVER FUND94,339₹4 Cr2.73%
INVESCO INDIA CONSUMPTION FUND94,340₹4 Cr2.73%
ADITYA BIRLA SUN LIFE SPECIAL OPPORTUNITIES FUND1,88,679₹8 Cr5.46%
360 ONE EQUITY OPPORTUNITY FUND-SERIES II2,18,155₹9.25 Cr6.32%
KOTAK MAHINDRA LIFE INSURANCE CO.LTD.2,35,865₹10 Cr6.83%
BENGAL FINANCE & INVESTMENT PVT.LTD.1,28,488₹5.45 Cr3.72%

Registrar, lead managers and documents

Registrar

KFin Technologies Limited

040-79615565

ssretail.ipo@kfintech.com

Company contact

399, E, Basant Bahar Road, Ratikmal Complex, Shop 6-7, Kolhapur, Maharashtra, 416003

+91 90961 91222

compliance@ssmobile.com

SS Retail IPO: common questions

When does the SS Retail IPO open and close?

The SS Retail IPO opens on 16 Sep 2026 and closes on 18 Sep 2026.

What is the price band of the SS Retail IPO?

The price band is ₹403 – ₹424 per share, with a lot size of 35 shares and a minimum investment of ₹14,840.

What is the size of the SS Retail IPO?

The issue size is ₹500 Cr (Fresh capital cum OFS).

What is the GMP of the SS Retail IPO?

The last reported grey market premium is ₹160 per share as of 23 Sep 2026, 08:24 AM IST. GMP is unofficial and changes frequently.

When is the SS Retail IPO allotment?

The basis of allotment is expected on 21 Sep 2026. Allotment status can be checked with the registrar, KFin Technologies Limited.

When will the SS Retail IPO list?

The shares listed on 23 Sep 2026 on BSE, NSE.

For business owners

Your company could be the next listing

Businesses like these raise growth capital on the public markets every week. Tell us about yours and our advisors will tell you, plainly, whether an IPO is within reach and what it would take.

  • Eligibility check against NSE Emerge, BSE SME and Main Board norms
  • Indicative valuation and issue size for your business
  • A clear timeline from readiness to listing day

Check if your business can list

Fill in the eligibility form and get an assessment of where you stand. It takes about five minutes.

Prefer to talk? Call +91 95377 67203